BBFC Certifications

This is the certifications that are given by the BBFC (British Board of Film Classifications), they range from U which is suitable for all ages to 18 which is only suitable for those 18 or over. The age categories that we are going to be aiming our film at are those aged between 15 and 18 as our film is likely to contain a large amount of blood, gore and explicit language as we are trying to depict what it is really like fighting for survival within the harsh landscape of an apocalypse. Our target audience are those within demographics D and E as these people tend to watch more mainstream films and are different to those in demographics A and B who prefer to watch films for their story line and plot and usually have job titles such as a doctor or a lawyer.

 The people we are aiming our film at are unemployed, students and are known in the psychographic as strugglers as they seek escape and tend to spend money on food, drugs and alcohol, these people are typically those within demographics D and E. As those within demographic D and E are mostly unemployed or students they do not tend to spend their money wisely, they would go to watch a film without even knowing a lot about it. Therefore aiming our film at those within these demographic is perfect as we would be more likely to gain more watchers as they do not care much for the storyline and would watch a film without knowing a lot about it. 

Also, if we were to aim our film at those within demographics A and B we would have to add a more art house affect to our film and add less mainstream plot points as those within demographics A and B are not fans of the mainstream story lines and tend to go for more niche market of films. Therefore we would not be reaching as many people as it is only a smaller much more in depth audience we would be aiming our film at. Therefore aiming our film at those within demographics D and E would be much easier when it comes to the marketing of our film and we would not have to develop our concept of our film to suit a specific audience because mainstream audiences are all into the same style of films. We are going to follow the general codes and conventions of zombie movies to ensure that our film is associated with being a mainstream film so that it attracts more watchers.