Make-up tests

Documentary - Evolution Of Zombie Horrors

Moodboard

Final film concept

Audience Feedback

Questionnaire and Further Audience Feedback

As a group, we are not sure as to how to create the trailer fully. We have chosen our genre of a zombie/horror film. The thing that we are stuck on is how much zombie we should actually have within the film's trailer. We need to make it clear that it is a zombie film to the audience, however we don't want to much zombie in it as it may look tacky and come off as a bit 'jokey' and may look like an amateur production. We used make up to create a zombie character and used a sort of CCTV looking footage to try and create an eerie scene, however this didn't work very well.

This footage, we felt wasn't good enough to be in our trailer. The problem with it is that it looked a bit boring and also the climax of the shots were supposed to be when the zombie showed his face to the screen and we were going to have this as a jump scare at the end of the trailer, due to our research in which this happens a lot. for example, it happens in films such as lights out and creates a long lasting, memorable impact on the audience.

How will we overcome this?
We are going to overcome this by eventually taking the shot out. We are going to leave it in for the first cut, in case it may grow on us. furthermore, we will leave it in for the first cut and get people opinion on it. 

We sent out an email to people in our year and also a few teachers. The idea of this was to gain feedback, whether it be positive or negative. The reason we chose both students and adults is due to our target market research audience. Our audience is people of the age of 18+, this was covered by the students in year 13 in Sixth form and also teachers would represent the upper bracket of our target audience (up to 35).

FEEDBACK:

Conclusion:

We are going to take this scene out in the 3rd cut and hopefully this improves the trailer and makes it more mysterious and less revealing.

Early Designs for our Logo

This is our design for our production logo, our production name is another bloody productions. When coming up with the concept for our production logo we thought upon the idea of having our logo following the general codes and conventions of horror movie production company logo's. These include things such as red fonts to represent blood and dark colours such as a black background, as you can see we have only followed one of those codes and conventions. We have thought about adding in a black background in a new and improved version of our production logo to further follow the general codes and conventions of horror movie production logo's. This will then make our production logo look more like a general production logo used within horror movies. 

Although we have thought long and hard into the steps we need to follow in order to make our production logo look as if it is representing a zombie horror movie, this is not our final design. We took our time when coming up with the design, making sure we followed the general codes and conventions and to make sure that it stands out. However, we did not spend that much time when it came to the executing the design onto paper. As a group we decided that we need to spend more time developing our existing logo so that we can make it not only look the same as those used within typical zombie horror movies but also so that it looks more presentable, because as it stands the logo does not look very professional and we would not include this logo within our work as we feel that we can design a more detailed better looking production logo.

Another Bloody Productions

This is the new and improved version of our production logo. However, this is not our final logo. We need to develop this one to make it stand out more and look more professional as at the moment it does not look like a final production logo. Also we had a discussion within our group and although we all decided upon this font and colour style we agreed that it needed to be developed further as it did not look detailed enough. 

Reflection on last year and moving forward this year

Media reflection from sebcarter10

Audience research into similar films

Audience research into similar films from sebcarter10

Todorov's Theory

Stages of Todorov's theory from sebcarter10

Pitches

                                                                        Pitch 1

Pitch 2

                                                                         Pitch 3 

Pitch 4

Create your own user feedback survey

Working Title

Editing style of horror films

Codes and Conventions of magazines

Further Research into Production Logos

Production Logo by Frank Kuofie on Scribd

Although we have thought long and hard into the steps we need to follow in order to make our production logo look as if it is representing a zombie horror movie, this is not our final design. We took our time when coming up with the design, making sure we followed the general codes and conventions and to make sure that it stands out. However, we did not spend that much time when it came to the executing the design onto paper. As a group we decided that we need to spend more time developing our existing logo so that we can make it not only look the same as those used within typical zombie horror movies but also so that it looks more presentable, because as it stands the logo does not look very professional and we would not include this logo within our work as we feel that we can design a more detailed better looking production logo.

Another Bloody Productions

This is the new and improved version of our production logo. However, this is not our final logo. We need to develop this one to make it stand out more and look more professional as at the moment it does not look like a final production logo. Also we had a discussion within our group and although we all decided upon this font and colour style we agreed that it needed to be developed further as it did not look detailed enough. 

Research into opening titles of Horror films

Analysis of horror films from sebcarter10

BBFC Certifications

This is the certifications that are given by the BBFC (British Board of Film Classifications), they range from U which is suitable for all ages to 18 which is only suitable for those 18 or over. The age categories that we are going to be aiming our film at are those aged between 15 and 18 as our film is likely to contain a large amount of blood, gore and explicit language as we are trying to depict what it is really like fighting for survival within the harsh landscape of an apocalypse. Our target audience are those within demographics D and E as these people tend to watch more mainstream films and are different to those in demographics A and B who prefer to watch films for their story line and plot and usually have job titles such as a doctor or a lawyer.

 The people we are aiming our film at are unemployed, students and are known in the psychographic as strugglers as they seek escape and tend to spend money on food, drugs and alcohol, these people are typically those within demographics D and E. As those within demographic D and E are mostly unemployed or students they do not tend to spend their money wisely, they would go to watch a film without even knowing a lot about it. Therefore aiming our film at those within these demographic is perfect as we would be more likely to gain more watchers as they do not care much for the storyline and would watch a film without knowing a lot about it. 

Also, if we were to aim our film at those within demographics A and B we would have to add a more art house affect to our film and add less mainstream plot points as those within demographics A and B are not fans of the mainstream story lines and tend to go for more niche market of films. Therefore we would not be reaching as many people as it is only a smaller much more in depth audience we would be aiming our film at. Therefore aiming our film at those within demographics D and E would be much easier when it comes to the marketing of our film and we would not have to develop our concept of our film to suit a specific audience because mainstream audiences are all into the same style of films. We are going to follow the general codes and conventions of zombie movies to ensure that our film is associated with being a mainstream film so that it attracts more watchers.

Conventions of film posters

Trailer Recreation - Master Post